We often have learners who take multiple courses. People taking two or three courses back to back is quite common. However, we were shocked by a new phenomenon recently. Some of our learners had taken 5 or 6 courses at a time.
Who are these people? What could be their motive?
In March, I began to call these users to understand what is going on. It was a game-changer for LawSikho. We were generating a certain kind of value for some lawyers, but we were not even aware of what that was.
What makes a lawyer buy 5 or 6 LawSikho courses at once? They are probably not going to attend all the classes and solve dozens of exercises every week. What is the purpose behind spending over a lakh and buying these courses all at once?
As I started my quest for answers, I discovered something quite amazing. I had no idea!
Truly the customers are the best teachers, in every business. We must listen to our users very keenly.
It turns out that some lawyers use our courses as ready-made databases of reference material and templates. They are not studying these courses regularly. They do not bother to attend most of the classes but only attend the few ones absolutely of interest to them.
They are taking advantage of the hundreds of high-quality templates for serving their clients. Also, when faced with complicated questions of law and procedural issues, they are turning to the course material for quick practical insights, just as one would turn to a library of reference books.
To be honest, the entire collection of our courses is nothing less than a massive library of practical material that can assist a lawyer in day-to-day practice. You not only get answers to common questions, get to ask your own questions and have them answered by experts, request addition of new material to course from time to time, but also get hundreds of templates of high quality contracts, plaints, written statements, court applications, notices, due diligence reports, and even specific prayers for specific matters.
Let’s say you never did any insolvency matter before. But you get a client who is willing to hire you. Where would you turn to for a quick primer of all the practical issues? An overnight study of our database will teach you a lot more than pouring over fat, dense, difficult to grasp books or even googling the subject.
One good option is to call up a friend who has experience in that area and ask some sharp questions. However, how much time can they spare for you? Does this always work?
Smart lawyers spend a lot of money on books already. Spending on a database of unique insights on practical legal issues, readymade templates and formats, direct answers to client problems and thousands of pages of specifical, situational and useful guidance makes tremendous sense for them.
It reduces research time, increases the accuracy of advice, helps to expand the area of practice and on top of that, you can learn an unlimited number of skills whenever you like.
They can solve any assignment for practical knowledge and get personal feedback from our experts. They can ask any number of complicated questions related to the course and have that answered within hours (usually, though we can take up to one working day in some cases, especially in the holiday season.) They can even learn how to expand their practice through our practice development and networking courses.
Isn’t that awesome?
So that’s what our smartest users have already been doing. What new opportunity does this realization open up for us?
What I learned from them made me realize that the LawSikho.com’s database has a potential of acting as a new kind of LexisNexis or Manupatra database, but instead of a database of case laws, this will be a database of legal insights, proven war strategies, how-to guides, templates, process documents, formats, and whatnot. On top of that, a database that teaches you the law you quickly need to learn, coupled with live classes, exercises, and training whenever you need them. The most powerful legal database in the world, which will be a gamechanger for the lawyers who will have access to them!
From some databases, you can get case law. And they are so useful, absolutely essential. Can you imagine the power of a database that gives you information, resources, and training you need to practice law with the highest level of efficiency and performance? What if you could get practical insights in a similar kind of database?
We knew Master Access will be a game-changer in the legal industry. Success for young lawyers will never be the same again, and even older lawyers will seamlessly move into newer and more lucrative areas of practice without a hitch. And they will deliver amazing results.
This was our vision when we launched it for the first time in May 2019.
And, we knew the disruptive power of a library like this. We would enable the lawyers who would have this library to grow very fast, get work done quicker, and deliver better results to clients.
This compelled me to come up with an idea. Why don’t we encourage and embrace this trend? If these lawyers are finding value in buying multiple paid courses, why don’t we encourage more lawyers to do the same by offering an attractive package?
Plus there are a lot of learners who tell us from time to time that they want to buy a lot of courses, and they expect a discount for buying in bulk. We are dead against discounts as an organization. We feel that it is cheating on all those who paid the full price!
Everyone should have access to the same price. No bargaining, no season discounts, no secret vouchers. It’s just not fair in our opinion to engage in differential pricing for different people!
Of course, we give scholarships at times, to people who are truly marginalized and deserve that support. Every month we give two IDIA scholars access to free courses.
However, if someone is buying a lot of courses at once, I don’t think they should have to pay the full individual prices for each course.
And then, I used to get emails like these that put my conscience into crisis-
I had a hard time to convince my team, but we finally did make it happen. They thought it was a crazy idea, and that I was giving away too much value for too little money.
If we simply add the price of all the 37 courses available on LawSikho.com, the price comes to a solid Rs. 7,00,000 at least.
What do you call it? A treasure chest of courses? A comprehensive database of templates? A free ticket to attend all the approx 20 classes a week that happen on LawSikho? A pass to learn an unlimited number of important legal skills?
We have a team of 30 full-time people and another half dozen people working part-time. A majority of these people work on course content. As a result, we have created a mountain of useful content in the last 7 years.
Also, we have the vision to make this the most comprehensive database of courses, so we are adding new content and new courses at a breakneck speed every month to this library.
How much should I charge for it? How long should it be available? What extra benefits and privileges should I provide along with such a grand package? I had been racking my brains for a couple of months since the beginning of 2019.
I have decided to call this Master Access by LawSikho. It will be the most VIP subscription that LawSikho has ever offered.
We decided back in April 2019 to offer the entire kitty of courses, only for the first 10 power users, for just 1 lakh per person.
For this price, they will get access to all our existing and future courses for the next 4 years. After 10 people enroll, we will temporarily close admission into this program until we make sure that these 10 people are properly served and totally delighted.
Once we can declare the package successful, we will then relaunch the program with new pricing and reconsidered terms and conditions.
Our May 2019 Batch for Master Access, which was the first time we put Master Access enrollments received a massively flattering response. So much so, that had candidates put on the waitlist since we had a 10 slots policy.
Normally when we sell a single course, we give access to it only for 3 years.
But Master Access users get access to all current and future courses of LawSikho.com for 4 whole years. We have fixed a one-time price of INR 1,50,000, inclusive of all taxes.
We will again close the admissions to Master Access to ensure that we delight these 10 power users. We will focus on making sure that they love it, and we may not open this program again anytime in the near future.
While a substantial number of students who enrolled in master access are using LawSikho as a database. Many have, on the contrary, enrolled themselves for their urge to learn the new laws in a simplified manner. They wanted to have access to these law courses and gain certifications for them, in the process as well apart from quick access to knowledge, templates, and insights.
BTW, even before I launched the program back in May, I had discussed the idea with a few old students of LawSikho. From those conversations when even our page detailing exactly what is included in the program was not yet up, we already had two in-house counsels who bought the program, so just 8 more seats were left in our first batch.
Also, we want to keep this program totally exclusive, and honestly we do not want too many people taking it. I am sure you understand why! If fewer lawyers will have access to it, then we can charge more for this program later. Exclusivity and scarcity of a good thing lead to higher prices. If every Tom, Dick, and Harry had access to it, why will elite lawyers pay a premium for it?
Our normal courses are quite cheap compared to the value we provide. However, Master Access is a VIP program for a select few, and we intend to charge accordingly.
Remember, this is crazy pricing, for a massive list of privileges and access to a huge library of over 40 courses. And the list will keep growing as we keep launching new courses almost every month.
This will not make sense for everyone, but only those who absolutely love LawSikho courses and want access to everything we have. We do not recommend it for first-time buyers of LawSikho courses.
But this opportunity may not come back ever. So act fast.
You will also have access to any new course that is launched in that period of 4 years. But if you want certification for a course, you have to complete all course criteria for that course within a maximum period of 1 year.
Example 1: If you take our Executive Certificate course in IBC or arbitration and start such a course let’s say from 1st of November, you have to finish the course by 31st October of the following year.
Example 2: If you take our newly launched Executive certificate course on Asteroid Laws (for example, an imaginary subject as of now) after completion of 4 years 11 months after buying Master Access, you can continue to access that particular course for the next 1 year or until you finish it, whichever is earlier. Basically, we give you maximum possible leverage.
Example 3: If you take our Diploma in Contract Drafting course, and start such a course let’s say from 1st of January, you have to finish the course by 31st December in order to be eligible for the certificate. If you don’t care about the certificate, then you can access any class and any material at any time you like.
If you take this course, follow it diligently for a month, do all the exercises but still do not find value in it, or not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money-back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
We expect people who have taken at least one course and loved it to go for this Master Access package. However, if you have done 2 or more courses from LawSikho already, you can simply pay the difference between what you have already paid to us in total so far, and 1.2 lakh rupees instead of paying the entire Master Access fee. If you have already spent over 1.2 lakh or more on LawSikho, we will give you Master Access free of cost. If you bought less than two (2) courses from LawSikho so far, this benefit does not apply. This rule also does not apply if you have taken any course from NUJS in the past. We cannot refund any money if you have spent more than 1.2 lakh already on LawSikho. Please note than more than one person cannot combine to benefit from this provision. Corporate clients would not get this benefit.
The principal idea behind Master Access is that you should be able to access whatever you need and whenever you need it, keeping in mind the diverse requirements of professional and student life.
There may be situations where you need to study multiple subjects at once. At times, you suddenly may need to know and understand a new area of law with not much further notice. Apart from that, this is a huge opportunity to directly generate real value at work, even if you don’t need certificates in every course. After all, what use is a certificate if you do not possess relevant skill-sets to do real work! If you have Master Access, you will have an advantage over all your colleagues and peers who don’t have it. We expect that lawyers who are looking to expand their area of practice, or taking up more challenging roles within organizations, or just looking to take their knowledge and skills to a highly differentiated level, will want to use Master Access and will tremendously benefit.
Through this course, you can learn any of the varied law subjects we teach at any point you want. You will be carrying a huge library of practical knowledge practically in your pocket. You can access it whenever you want, you can post questions whenever you want, access recordings of any past classes that you want to access, and attend any live class that is happening in LawSikho that you would like to attend.
All these, for 4 whole years. How much can you grow in the next 4 years? How much can you learn? Where will your career go if you could just learn one skill every day for the next 4 years?
Our courses already provide multiple times the value of their price. Our target is that if you buy a course worth Rs. 30,000, you should get the value of at least Rs. 3 lakhs. And those of you who know us may also know that we never give discounts, so this is really a very very sweet deal.
We have an exciting bonus for you. You will also have access to a library of study materials of around 12 currently under-development courses. We do not share these courses with anyone else, but you will have exclusive access as VIP users. This is exclusively being provided to all of you to have an inside look at some of our work-in-progress materials. These courses do not have classroom access.
Even in the future, we will keep sharing with you access to various work-in-progress courses that we begin working on.
As a VIP member of the Master Access by LawSikho, we will start sharing with you a number of courses that are under development or review and are not available to the rest of our users to buy. We will only give access to Master Access members to these courses so that we can get your feedback in the development and review process. While these courses may be yet useful, we advise you not to place full reliance on courses that are either under development or review.
Here is the list or courses under development and review:
Caveat: Group purchases are not allowed. We have software that tracks use from unauthorized devices even if you log in from the same id. If we find misuse of Master Access, we retain the right to immediately disqualify you from further access without any warning. Your money will not be refunded and you will be prosecuted for infringement of intellectual property rights.
We are the only organization in India that teaches these kinds of comprehensive and practical courses. Many employers, law firms and companies are happy to recruit our high performing students. If you do well in your exercises and classes, we can help you to get jobs, internships and assessment internships in good law firms, with renowned lawyers as well as in various companies. However, we recommend only those who we believe are ready to do the job they are applying for and provide no guarantee of placement or recruitment of any kind. You have to put in efforts from your side as well to make it work for you!
You have to submit at least 50% exercises and 3/6 writing assignments (as the case may be) in executive certificate courses and 50% of the exercises and 10 writing assignments in diploma courses.
You can start any course of your choice and you can choose as many courses as you want to start at a time. Before starting the course, you have to inform us regarding the same by writing an email to [email protected] and you will be formally added to the next batch available for attending classes. Once you have started a course, you have to complete it within the duration given for the course to be eligible to get the certificate.
You can sit in any online class of any course in any week throughout the period of your access to the course. You can also attempt the exercise and get feedback on the same throughout the duration of your access. Access to the course material and mentors and experts will also be available during the period of 4 years of access. But, once you have initiated a course and have not completed it within the given time, you will not be considered for the certificate.
If you start the course without informing us and submit exercises randomly, we will provide feedback to you but such submissions will not be considered for the purpose of the certificate.
This program or any of our courses have no recognition, no affiliation and no certification from any university, government or third party. These courses are certified by LawSikho.com, run by a private limited company based out of India. We follow our own processes and standards which are clearly and transparently laid down on this website. We do not easily issue certificates to everyone who takes our course, but strictly enforce certification criteria. This ensures that graduates of our courses are of very high quality, and far exceeds the expectations of the legal industry. This is why our certificates are widely respected. Leading companies in India and abroad use our courses for their employees or sponsor their employees to pursue our courses. Our corporate clients include leaders in their domain like Microsoft, Samsung, ICICI Bank, ITC, Mahindra & Mahindra, Gates Foundation etc.
- Access to all of Lawsikho.com's courses for 4 years (including new courses launched in this period)
- Immunity from future price increases for 4 years
- Complimentary access to members-only paid Facebook group for exclusive career opportunities and content
- Inclusion of templates and lessons on your request on a priority basis
- Priority pass for personal coaching, doubt-clearing, customer-support
- Free passes and invitations to all Lawsikho events and meet-ups across India
- Personal feedback on as many assignments as you want
- Access to Lawsikho alumni network
- Priority processing for articles submitted to iPleaders blog and Superlawyer interview recommendations
Above prices are inclusive of all applicable taxes and charges. Option to convert your payment into two instalments is available on checkout page.
Due to popular demand, we have started a waitlist for Master Access program. This program is very exclusive and so far we have given access to this program to only about 2 dozen lawyers, most of them loyal users of LawSikho who already had bought multiple courses in the past. We periodically open the memberships to our email lists and subscribers, usually a couple of times a year.
If you are interested in LawSikho Master Access program, you can join the wait list here. Here are the benefits:
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In the meanwhile, if you have any questions, or if you want to speak to one of our counselors about your interest or building a custom career plan for you, you can schedule yourself for a live call here: +91 11 4084 5203
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