Introduction, types of intellectual property and their legal framework
Significance of IP in the global economy and SMEs
Monetising IP
Key regulatory bodies you must be aware of
Types of legal work in connection with intellectual property
Practical Relevance of Trademark in the Industry
Introduction to Trademark Law
What to keep in mind when you create your own brand, logo, tunes and trade dress
Should your brand name be the same as the company name?
Types of registrable marks
Categories of marks (from generic, descriptive, suggestive, arbitrary and fanciful) and their relevance for trademark selection strategy
Common objections from the Registry
Criteria for creation of a ‘strong’ mark
Non-conventional marks in India
Strategic benefits of series and certification marks
Benefits of building a trademark portfolio
How to maintain a dashboard for your trademark portfolio
How to conduct trademark search
How to determine appropriate classes for registration
Advantages of selection of accurate classes in registration process and infringement litigation
How to create and maintain a dashboard for your trademark watch
Understand the concept of trade dress
Understand trade dress protection in India vis-a-vis in the U.S
Learn about certain judgements related to trade dress