Training Program in Digital marketing and personal branding

Training Program in Digital marketing and personal branding for Lawyers

This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.

Syllabus

Introduction to Digital Marketing for Lawyers and Law Firms

Regulatory framework - Overview of Advocates Act and BCI Rules around advertising and solicitation Review of what activities are permitted and what are not Digital marketing channels - search engine footprint, YouTube, social media, 3rd party websites, blogs, etc. How to audit your current personal brand & online presence How to identify & validate your first offer

Creating Your Website

Overview of popular tools and how to use them: Wix, Notion Essential elements of your website How to create a landing page How to configure an effective disclaimer Key pages on your website How to add a blog How to add a lead magnet How to include your portfolio to build trust How to feature case studies ethically Where to configure the lead magnet

Search Engine Optimization (SEO)

How to perform keyword research around your offer and client pain points Tools and techniques for identifying relevant keywords Incorporating keywords into website content Optimising title tags, meta descriptions, headers, and images. Off-page SEO - building high-quality backlinks through guest posting, etc.

Client education & Community Building

Channels and mechanisms for client education E-books Tutorials & explainer videos on your website YouTube - long form and shorts Whatsapp/Telegram LinkedIn Insta Reels Twitter Threads

How to send DMs without solicitation Connecting with professionals and potential clients Creating a content calendar and posting accordingly Writing personal stories, experiences & case studies

Insta & YT Shorts

Building a team of interns to write scripts for insta and YT content Learning how to repurpose content from blogs and articles Maintaining an “in trend” posting schedule Learning how to create a professional/creative profile on Insta Tools to create videos and edit them Insta insights and expanding audience reach Learning how to collaborate with other creators Insta live sessions- how to make the most out of them Polls and Q&As on instagram

Twitter (X)

Learn how to use X for lawyers Threads How to organise a Twitter Space Building a tribe and getting clients from Twitter

Building & Nurturing Communities on Whatsapp/Telegram

Content Marketing Creating Valuable Content Identifying topics of interest to potential clients. Writing informative blog posts, articles, and case studies. Content Calendars Planning and scheduling content Consistency and frequency in publishing. Visual Content Utilizing images, infographics, and videos. Best practices for legal video marketing. Podcasts: Engaging with audiences through audio content Trust-building mechanism: Personal branding & credibility

- Content Ideation: Identify topics to post short-form and long-form content (articles, video, infographics, presentations, etc.) to educate your potential clientele
- Create a calendar to post high-quality insightful content around your offer on social media (irrespective of your seniority or experience)
- How to build a public profile on top online platforms and directories

Articles & Blog Posting

- Google footprint - ideating and publish 3 articles every month, and one thought leadership article - on your own website, iPleaders blog + guest posts on 3rd party websites like Yourstory, Livelaw, Quartz, FirstPost, etc.
- Hire ghostwriters & training interns to create & post content
- Coordinate with publications & 3rd party websites, blogs & podcasts to feature your content

Media Coverage & Publications

- Find a PR agent and get your first media coverage
- Get featured on top podcasts / start your own podcast channel
- How to write a proposal to get speaker invites for conferences and webinars
- Expert invitations for top universities & industry associations- getting the lectures published
- Receive awards and get on important lists that will increase your credibility
- Writing a proposal to be invited to TEDX and deliver your first talk
- Get your interviews published on Superlawyer and other websites
- How to get featured on TV debates and panels

How to deliver a TEDx talk

How TEDx talks can enhance your professional reputation: Leveraging the global audience of TEDx to reach potential clients and peers Selecting a topic that aligns with your expertise and interests of the audience. Using storytelling techniques to engage the audience. Designing impactful slides to complement your talk Best practices for visual aids to enhance understanding. Promoting Your TEDx Talk Before the Event - Using social media and email marketing to build anticipation. Engaging with the TEDx community and event organizers. After the Event- Sharing your talk online through social media, blog posts, and newsletters Incorporating the talk into your professional portfolio and website.

How to get covered on podcasts

Understanding the unique benefits of podcasts for legal professionals and how they can elevate your practice. Advanced techniques for finding podcasts that align with your legal niche and target audience writing a compelling pitch email for podcast hosts In-depth insights into what podcast hosts are looking for in a guest speaker Developing detailed preparation strategies, including creating a list of anticipated questions and crafting thoughtful, engaging responses. Training on advanced communication techniques, including storytelling methods Strategies for leveraging your podcast episode through integrated marketing efforts, including social media postings, email blasts, and embedding episodes on your website.

How to write guest posts for leading 3rd party websites

Identify top legal websites and blogs with high engagement. Write a targeted pitch highlighting your unique insights. Identify topics that align with your website’s editorial goals Craft detailed, well-researched articles offering practical advice. Use SEO practices like keyword optimization and internal linking

How to get media coverage

Find a PR agent and get your first media coverage Write a proposal to get speaker invites for conferences and webinars Expert invitations for top universities & industry associations- getting the lectures published Receive awards and get on important lists that will increase your credibility Get your interviews published on Superlawyer and other websites How to get featured on TV debates and panels Help reporters out in writing legal news and get featured in editorials

How to publish a book

3rd party publisher vs. self published book How to find the right publisher How to pitch How to write your proposal Preparing the sample chapter and TOC How to negotiate a book publication contract How to self-publish a Kindle Book How to leverage your book for getting clients How to do digital marketing around your book

Online listings & legal directories

Top platforms for online listings (Google My Business, Avvo, etc.) How to get listed on legal directories for greater visibility How to obtain reviews & 5-star ratings on listings How to respond to negative feedback & criticism How to mitigate the effects of negative feedback

Email Marketing and Newsletters

Overview of email marketing tools How to build your first email list How to drive leads into your email list How to create your first lead magnet Understanding segmentation and targeting How to create your first newsletter Compliance with anti-spam guidelines, data protection regulations, opt-in & opt-out mechanisms

How to set up your first email funnel

Understanding the customer journey and different stages of the buying cycle Structure & sequence of an email funnel Creating your first 7-day email funnel Creating your origin story How to send case studies in the funnel How to implement upsell, downsell, lead revival and re-engagement funnels Understanding analytics & email effectiveness metrics - open rates, click rates, etc. Understanding automation and funnels

Analytics and Performance Measurement

Key metrics to measure effectiveness of your digital marketing strategy Strategies to optimise traffic, engagement, community size, leads, calls booked, conversions, etc. Key tools to measure the metrics: Google Analytics, SEMrush, Ahrefs, and Moz

How to create a system to manage digital marketing efforts

Case Studies and Practical Applications

- Real-world Examples
- Successful Campaigns
- Case studies of effective digital marketing by law firms.
- Lessons Learned
- Insights and takeaways from industry leaders.

Practical Exercises

- Developing a Marketing Plan
- Step-by-step guide to creating a digital marketing plan for a hypothetical law firm.
- Group Discussions
- Collaborating on projects and sharing ideas.
- Presentations
- Presenting marketing plans and receiving feedback

Future Trends in Digital Marketing for Lawyers

- Emerging Technologies
- AI and Automation
- Impact of artificial intelligence on digital marketing.
- Future Trends
- Predictions for the future of legal marketing.
- Adapting to Change
- Strategies for staying current with marketing trends.

Course Plan

Above prices are inclusive of all applicable taxes and charges.