Details of the Organization

Cognizant helps companies modernize technology, reimagine processes, and transform experiences so they stay ahead in a fast-changing world.

Details of the Job/Internship

Cognizant is hiring candidates for the position of Marketing Analytics to join their Chennai office.

Role and Responsibilities

• Be the expert on the platforms and marketing technologies used for capture of programs metrics and outcomes incl. campaign automation CRM management ABM platforms digital web programmatic social and event.
• Utilise data intelligence and reporting tools to help marketing teams drive program success through effective performance reporting.
• Work with data teams to maintain repeatable production of performance marketing data for consistent and timely reporting.
• Gather performance data and provide meaningful insights that informs marketing teams of campaign performance and execution optimization.
• Proactively stay ahead of marketing performance analytics and best practices including AI and ML use cases.
• Maintain integrity of the marketing database to ensure proper data utilisation establish best practice for campaign data usage.
• Generate lead campaign and ABM reports for business impact and marketing ROI on a timely basis prepare executive insights for quarterly business reviews and adhoc needs.
• Support the field marketing teams through reporting and data analysis that tracks performance of marketing activity.
• Perform external analysis and research activities to generate relevant customer and market insights and recommendations.
• Work closely with CMO teams Digital field teams and management to share funnel conversion improvement ideas - present results and feedback.

Salary/Stipend

Compensation details will be finalized during the interview process with the selected candidate.

Type of Opportunity

Fulltime

Country

India

Address

Chennai, Tamil Nadu, India.

Application and Registration Details

After you apply, you will receive the next steps of the application process via email. 

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