We often have learners who take multiple courses. People taking two or three courses back to back is quite common. However, we were shocked with a new phenomenon recently. Some of the learners have taken 5 or 6 courses at a time. Who are these people? What could be their motive?
In March, I began to call these customers to understand what is going on. It could be a game changer for LawSikho. Clearly we were generating some value for some people, but we were not even aware what that was.
What makes a lawyer buy 5 or 6 LawSikho courses at once? They are probably not going to attend all the classes and solve dozens of exercises every week. What is the purpose behind spending over a lakh and buying all these courses at once?
As I started my quest for answers, I discovered something quite amazing. I had no idea!
Truly the customers are the best teachers, in every business. We must listen to our users, very keenly.
It turns out that some lawyers use our courses as ready made databases of reference material and templates. They are not studying these courses regularly. They do not bother to attend most of the classes, but only attend the few ones absolutely of interest to them.
They are taking advantage of the hundreds of high quality templates for serving their clients. Also, when faced with complicated questions of law, they are turning to the course material for quick practical insights, just as one would turn to a library of reference books.
To be honest, the entire collection of our courses is nothing less than a massive library of practical material that can assist a lawyer in day to day practice. You not only get answers to common questions, get to ask your own questions and have them answered by experts, request addition of new material to course from time to time, but also get hundreds of templates of high quality contracts, plaints, written statements, court applications, notices, due diligence reports, and even specific prayers for specific matters.
Let’s say you never did any insolvency matter before. But you get a client who is willing to hire you. Where would you turn to for a quick primer of all the practical issues? A overnight study of our database will teach you a lot more than pouring over fat, dense, difficult to grasp books or even googling the subject. One good option is to call up a friend who has experience in that area and ask some sharp questions. However, how much time can they spare for you? Does this always work?
Smart lawyers spend a lot of money on books already. Spending on a database of unique insights on practical legal issues, readymade templates and formats, direct answers to client problems and thousands of pages of specifical, situational and useful guidance makes tremendous sense for them.
It reduces research time, increases accuracy of advice, helps to expand area of practice and on top of that you can learn unlimited number of skills whenever you like.
They can solve any assignment for practical knowledge and get personal feedback from our experts. They can ask any number of complicated questions related to the course and have that answered within hours (usually, though we can take upto one working day in some cases, especially in holiday season)! They can even learn how to expand their practice through our practice development and networking courses. Isn’t that awesome?
So that’s what our smartest users have already been doing. What new opportunity does this realisation open up for us?
What I learned from them made me realise that the LawSikho.com database has a potential of acting as a new kind of LexisNexis or Manupatra database, but instead of a database of case laws, this will be a database of legal insights, proven war strategies, how-to guides, templates, process documents, formats and what not. On top of that, a database that teaches you the law you quickly need to learn, coupled with lives classes, exercises and training whenever you need them. The most powerful legal database in the world, which will be a gamechanger for the lawyers who will have access to them!
From some databases you can get case law. And they are so useful, absolutely essential. Can you imagine the power of a database which gives you every information, resources and training you need to practice law at the highest level of efficiency and performance? What if you could get practical insights in a similar kind of database?
We know Master Access will be a game changer in the legal industry. Success for young lawyers will never be the same again, and even older lawyers will seamlessly move into newer and more lucrative areas of practice without a hitch. And they will deliver amazing results.
This is our vision, and we know the disruptive power of a library like this. We would enable the lawyers who would have this library to grow very fast, get work done quicker, and deliver better results to clients.
Would you like to have access to a comprehensive library of legal knowledge for yourself?
I am not sure however how many people are going to use LawSikho only as a database. Many will surely want to have access to the learning and certification opportunity also apart from quick access to knowledge, templates and insights.
This compelled me to come up with an idea. Why don’t we encourage and embrace this trend? If these lawyers are finding value in buying multiple paid courses, why don’t we encourage more lawyers to do the same by offering an attractive package?
Plus there are a lot of learners who tell us from time to time that they want to buy a lot of courses, and they expect discount for buying in bulk. We are dead against discounts as an organization. We feel that it is cheating on all those who paid the full price! Everyone should have access to the same price. No bargaining, no season discounts, no secret vouchers. It’s just not fair in our opinion to engage in differential pricing for different people!
Of course, we give scholarships at times, to people who are truly marginalized and deserve that support. Every month we give two IDIA scholars access to free courses.
However, if someone is buying a lot of courses at once, I don’t think they should have to pay the full individual prices for each course.
And then I get mails like these and it puts my conscience into crisis.
It is a little expensive, I may consider if some of the courses can be offer for less than Rs. 10,000 at least for those who are interested in taking two or more courses.Best Regrads,
I had a hard time to convince my team, but here I am. They think it is a crazy idea, and I am giving away too much value for too little money.
If we simply add the price of all the 37 courses available on LawSikho.com, the price comes to a solid Rs. 7,00,000 at least.
What do you call it? Treasure chest of courses? A comprehensive database of templates? A free ticket to attend all the approx 20 classes a week that happen on LawSikho? A pass to learn unlimited number of important legal skills?
We have a team of 30 full time people and another half dozen people working part time. A majority of these people work on course content. As a result, we have created a mountain of useful content in the last 7 years.
Also, we have a vision to make this the most comprehensive database of courses, so we are adding new content and new courses at a breakneck speed every month to this library.
How much should I charge for it? How long should it be available? What extra benefits and privileges should I provide along with such a grand package? I have been racking my brains for a couple of months.
I have decided to call this Master Access by LawSikho. It will be the most VIP subscription that LawSikho has ever offered.
I have decided to offer the entire kitty of courses, only for the first 10 power users, for just 1 lakh per person. For this price, they will get access to all our existing and future courses for the next 5 years. After 10 people enroll, we will temporarily close admission into this program until we make sure that these 10 people are properly served and totally delighted. Once we can declare the package successful, we will then relaunch the program with new pricing and reconsidered terms and conditions.
What is on offer now? Normally when we sell a single course, we give access to it only for 3 years. But Master Access users will get access to all current and future courses of LawSikho.com for 5 whole years. We have fixed a one time price of INR 1,00,000, inclusive of all taxes.
We will shut it down after 10 people have bought it to assess whether the program is financially viable for us and to ensure that we delight these 10 power users. We will focus on making sure that they love it, and we may not open this program again anytime in near future. If the program works well, we will take a fresh call on pricing and details based on what we observe from for our 10 users.
Update: BTW, even before I launched the program, I had discussed the idea with a few old students of LawSikho. From those conversations when even our page detailing exactly what is included in the program was not yet up, we already have had two in-house counsels who bought the program, so just 8 more seats are left.
I am sure that this price and these privileges are not going to come back. This is only meant for our first launch of Master Access.
Also, we want to keep this program totally exclusive, and honestly we do not want too many people taking it. I am sure you understand why! If fewer lawyers will have access to it, then we can charge more for this program later. Exclusivity and scarcity of a good thing leads to higher prices. If every Tom, Dick and Harry had access to it, why will elite lawyers pay a premium for it?
Our normal courses are quite cheap compared to the value we provide. However, Master Access is going to be a VIP program for a select few, and we intend to charge accordingly. This heavily discounted price, therefore, is not going to continue in future.
Remember, this is a crazy pricing, for a massive list of privileges and access to a huge library of over 40 courses. And the list will keep growing as we keep launching new courses almost every month.
This will not make sense for everyone, but only those who absolutely love LawSikho courses and want access to everything we have. We do not recommend it for first time buyers of LawSikho courses.
But this opportunity may not come back ever. So act fast.
You will also have access to any new course that is launched in that period of 5 years. But if you want certification for a course, you have to complete all course criteria for that course within a maximum period of 1 year.
Example 1: If you take our Executive Certificate course in IBC or arbitration, and start such a course let’s say from 1st of November, you have to finish the course by 31st October of the following year.
Example 2: If you take our newly launched Executive certificate course on Asteroid Laws (for example, an imaginary subject as of now) after completion of 4 years 11 months after buying Master Access, you can continue to access that particular course for the next 1 year or until you finish it, whichever is earlier. Basically, we give you maximum possible leverage.
Example 3: If you take our Diploma in Contract Drafting course, and start such a course let’s say from 1st of January, you have to finish the course by 31st December in order to be eligible for certificate. If you don’t care about certificate, then you can access any class and any material at any time you like.
We have students who love studying and learning, but cannot afford to pay the full price for all courses. This is a one-time opportunity for you that is unlikely to come back in this form! In case you need monthly installments, let us know. We have tie up with NIRA Finance, through which we can provide you 0% interest finance (only for this package, not available for other courses as of now) provided that you have a job and a salary of at least Rs. 15,000 per month. If you are self employed or a student, you can avail the facility through any other person who has a job of at least Rs. 15,000 per month salary. If you need to avail this, just let us know.
Our amazing refund policy will apply to Master Access also. Try Master Access for 30 days, attend at least 4 classes and solve at least 4 assignments of any single course during that period, and you will be eligible for a full refund for upto next 15 days. Basically, if you do not like the Master Access program after using it properly for 30 days, then between the 30th and 45th day you can claim full refund. Here is the detailed refund policy.
We expect people who have taken at least one course and loved it to go for this Master Access package. However, if you have down 2 or more courses from LawSikho already, you can simply pay the difference between what you have already paid to us in total so far, and 1 lakh rupees instead of paying the entire Master Access fee. If you have already spent over 1 lakh or more on LawSikho, we will give you Master Access free of cost. If you bought less than two (2) courses from LawSikho so far, this benefit does not apply. This rule also does not apply if you have taken any course from NUJS in the past. We cannot refund any money if you have spent more than 1 lakh already on LawSikho. Please note that more than one persons cannot combine to benefit from this provision. Corporate clients would not get this benefit.
The principal idea behind Master Access is that you should be able to access whatever you need and whenever you need it, keeping in mind the diverse requirements of professional and student life.
There may be situations where you need to study multiple subjects at once. At times, you suddenly may need to know and understand a new area of law with not much further notice. Apart from that, this is a huge opportunity to directly generate real value at work, even if you don’t need certificates in every course. After all, what use is a certificate if you do not possess relevant skill-sets to do real work! If you have Master Access, you will have advantage over all your colleagues and peers who don’t have it.
We expect that lawyers who are looking to expand their area of practice, or taking up more challenging roles within organizations, or just looking to take their knowledge and skills to a highly differentiated level, will want to use Master Access and will tremendously benefit.
Through this course, you can learn any of the varied law subjects we teach at any point you want. You will be carrying a huge library of practical knowledge practically in your pocket. You can access it whenever you want, you can post questions whenever you want, access recordings of any past classes that you want to access, and attend any live class that is happening in LawSikho that you would like to attend.
All these, for 5 whole years. How much can you grow in the next 5 years? How much can you learn? Where will your career go if you could just learn one skill every day for next 5 years?
Our courses already provide multiple times the value of their price. Our target is that if you buy a course worth Rs. 30,000, you should get value of at least Rs. 3 lakhs. And those of you who know us may also know that we never give discounts, so this is really a very very sweet deal.
We have an exciting bonus for you. You will also have access to a library of study materials of around 12 currently under-development courses. We do not share these courses with anyone else, but you will have exclusive access as VIP users. This is exclusively being provided to all of you to have an inside look at some of our work-in-progress materials. These courses do not have classroom access.
Even in future we will keep sharing with you access to various work-in-progress courses that we begin working on.
As a VIP member of the Master Access by LawSikho, we will start sharing with you a number of courses that are under development or review and are not available to the rest of our users to buy. We will only give access to Master Access members to these courses so that we can get your feedback in the development and review process. While these courses may be yet useful, we advise you not to place full reliance on courses that are either under development or review.
Here is the list or courses under development and review:
The course details, methodology and system for each course is described in the relevant course page.
At the time of enrolment you will get access to the following:
Please note that some courses have live classes, assignments and personal feedback while others do not. This is because some courses are premium while others are not. Please note the same same level of service and content that is available to other students of these courses will also be available to Master Access members.
You can take printed material for any course by paying the additional nominal cost of printing, courier and handling. No hard copy is included in this package otherwise.
You will have unlimited access to all study materials. You can perform exercises, get feedback and obtain certificates for any number of courses which are available in that period.
We will not limit your participation, how you manage your time to extract maximum value is up to you.
The list of classes and exercises will not be customized as per your choice. You have to go with the batch that you join according to the schedule of the batch.
Caveat: Group purchases are not allowed. We have software that tracks use from unauthorized devices even if you login from the same id. If we find misuse of Master Access, we retain the right to immediately disqualify you from further access without any warning. Your money will not be refunded and you will be prosecuted for infringement of intellectual property rights.
You have to submit at least 50% exercises and 3/6 writing assignments (as the case may be) in executive certificate courses and 50% of the exercises and 10 writing assignments in diploma courses.
You can start any course of your choice and you can choose as many courses as you want to start at a time. Before starting the course, you have to inform us regarding the same by writing an email to [email protected] and you will be formally added to the next batch available for attending classes. Once you have started a course, you have to complete it within the duration given for the course to be eligible to get the certificate.
You can sit in any online class of any course in any week throughout the period of your access of the course. You can also attempt the exercise and get a feedback on the same throughout the duration of your access. Access to the course material and mentors and experts will also be available during the period of 5 years of access. But, once you have initiated a course and have not completed it within the given time, you will not be considered for the certificate.
If you start the course without informing us and submit exercises randomly, we will provide feedback to you but such submissions will not be considered for the purpose of certificate.
This program or any of our courses have no recognition, no affiliation and no certification from any university, government or third party. These courses are certified by LawSikho.com, run by a private limited company based out of India. We follow our own processes and standards which are clearly and transparently laid down in this website. We do not easily issue certificates to everyone who takes our course, but strictly enforce certification criteria. This ensures that graduates of our courses are of a very high quality, and far exceeds the expectations of the legal industry. This is why, our certificates are widely respected. Leading companies in India and abroad use our courses for their employees or sponsor their employees to pursue our courses. Our corporate clients include leaders in their domain like Microsoft, Samsung, ICICI Bank, ITC, Mahindra & Mahindra, Gates Foundation etc.