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Top of mind awareness (TOMA) for lawyers

In marketing, there used to be the Rule of Three—it took three touches on average before you associated a brand with the product they sold.  In the internet age, the number of products and ads have increased so much, the ocean is so bloody and competitive, studies suggest it takes more than twenty-eight touches to …

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Old way vs. new way of building a Supreme Court practice

If you ask any senior lawyer at the bar on how to build a practice at the Supreme Court, here’s what they will say. Beta, first build a practice in the district courts. You must learn how to conduct trials.  Once you have enough district court work, you can start doing some matters at the High …

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Your life as an Advocate on Record

Imagine that you are appearing before the High Court of your state. A renowned senior advocate is representing the other side. You are not afraid or nervous. The judge is listening keenly to your arguments. S/he recognises you from earlier matters when s/he appreciated your drafting skills at such a young age. Today, you are …

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Subject-wise past years’ paper analysis of AOR exam and how to prepare for each paper

We will look at subject-wise samples of questions from past years’ papers and some tips and tricks for studying each subject. Each paper has a different syllabus and strategy to prepare.   Do you want to know about these? Fasten your seat belt.  People are very confused while preparing for this paper and they waste a …

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How LawSikho can help you prepare for the AoR exam  

We launched the AoR exam preparation course in February 2021. In December, four students attempted the exam and three cleared it. The fourth also cleared three of four subjects, and we are supporting him to clear the fourth in his next attempt.  We currently have nearly 80 students in our AoR course. Another 160-odd students …

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Common mistakes while preparing for the AOR exam

Even though there is no limitation to the number of seats, only about 19 -24 percent of candidates who take the Advocate on Record (AOR) examination are able to crack it. That means 4 out of 5 people FAIL this exam! Why is this the case? Here are some common preparation mistakes that most candidates …

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Step by step strategy if you have already completed 4 years of practice or are a senior lawyer

If are a young lawyer with less than 4 years of experience  If you are in college and it is your long term goal to become an AOR/ build a Supreme Court practice  Starting early is always better as it gives you more time to prepare, and it also gives you more options in the …

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An overview of the AOR exam 

Passing the Advocate on Record exam is not easy. In fact, an estimated 80 percent fail the exam every year. For example, among the 1,000-1,200 people who attempt the exam annually (1,091 took it in 2021), only about 200-250 succeed.   But the majority who fail do so because they are not adequately prepared, not because …

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How to obtain commencement certificate from an AOR with 10 years’ standing  

One of the eligibility requirements to attempt the AOR Exam states that you must have trained with an AOR who has at least 10 years+ standing as an AOR for a period of 1 year. Most lawyers do not know how they can obtain this certificate, especially if they are not based in Delhi or …