Decorative image for endorsement contracts
Posted inSports law Contract drafting

How to draft effective endorsement contracts for athletes

This article is the final part of a three-part series exploring the commercial and legal dynamics of athlete endorsements. After examining Name, Image, and Likeness (NIL) rights and dissecting the legal framework of endorsement contracts, we now move to the practical task of drafting one. Whether you are a lawyer, agent, or brand representative, this guide equips you to draft an airtight endorsement contract aligned with Indian law and global best practices.
Decorative image for sports contract
Posted inSports law Contract drafting

What is an endorsement contract in sports, and how does it work

In this part 2 of the NIL series, I will walk you through the nuts and bolts of endorsement contracts under Indian law. I will also draw parallels with international practices to give you a broader understanding, what happens in the United States with NIL, how the United Kingdom treats image rights, and how brands like Rolex build long-term ambassadorial partnerships. Whether you are advising a young sprinter or drafting a deal for an Olympic medalist, this guide will equip you with practical insight and legal clarity.