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How to draft effective endorsement contracts for athletes

This article is the final part of a three-part series exploring the commercial and legal dynamics of athlete endorsements. After examining Name, Image, and Likeness (NIL) rights and dissecting the legal framework of endorsement contracts, we now move to the practical task of drafting one. Whether you are a lawyer, agent, or brand representative, this guide equips you to draft an airtight endorsement contract aligned with Indian law and global best practices.
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What is an endorsement contract in sports, and how does it work

In this part 2 of the NIL series, I will walk you through the nuts and bolts of endorsement contracts under Indian law. I will also draw parallels with international practices to give you a broader understanding, what happens in the United States with NIL, how the United Kingdom treats image rights, and how brands like Rolex build long-term ambassadorial partnerships. Whether you are advising a young sprinter or drafting a deal for an Olympic medalist, this guide will equip you with practical insight and legal clarity.
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How to draft a Software Development Agreement? 

Learn how to draft a Software Development Agreement. What are the steps to be taken prior to entering into this agreement? What are the points of concern for both parties? What are the clauses to be included in the Software Development Agreement. Whether you're a law student, a corporate lawyer, or a freelance legal professional, this guide will serve as a practical resource.
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How to draft a technology transfer agreement

Learn how to draft a Technology Transfer Agreement. What are the key concerns of parties, steps to be taken prior to entering into a TTA and the essential clauses it must include. Whether you're a law student, a corporate lawyer, or a freelance legal professional, this guide will serve as a practical resource.