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How to file an International Trademark via the Madrid Protocol

In this article, I will guide you step-by-step on how to file an international trademark through the Madrid Protocol, specifically if you are applying from India. I will also walk you through using the WIPO website for filings and portfolio management, and I will include practical tips drawn from real experiences. Whether you are a trademark attorney assisting clients or a business owner protecting your own brand, this guide will help you navigate the international trademark landscape with confidence.
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From local fame to legal fame: How to get a well-known trademark in India

In this article, I will outline the process of obtaining a well-known trademark status in India.  This article breaks down legal criteria under the Trade Marks Act, navigates the application process, and compares judicial and administrative routes using real-world case studies. Whether you are an IP lawyer, brand owner, or just curious about trademark law, this piece demystifies the legal path from popularity to protection.
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The lifecycle of a Trade Secret: From idea to legal shield

What counts as a trade secret? How to legally and practically protect it? And what to do if someone tries to run away with your secret sauce? These are the questions that will be answered in this article. If you are starting a business and you have a valuable asset on your side, then you will know exactly what to do by the end of this article. 
How to respond to a trademark objection 

How to respond to a trademark objection 

In this article, you will dive into the world of trademark objections in India. You will learn what it means when the Trade Marks Registry sends you a not-so-scary objection notice. I will walk you through figuring out why your trademark got flagged, collecting proof like sales or Insta posts to show your brand’s legitimacy, and whipping up a solid reply in just 30 days.