Decorative image for sports contract

What is an endorsement contract in sports, and how does it work

In this part 2 of the NIL series, I will walk you through the nuts and bolts of endorsement contracts under Indian law. I will also draw parallels with international practices to give you a broader understanding, what happens in the United States with NIL, how the United Kingdom treats image rights, and how brands like Rolex build long-term ambassadorial partnerships. Whether you are advising a young sprinter or drafting a deal for an Olympic medalist, this guide will equip you with practical insight and legal clarity.
Decorative image for NIL agreement

How to navigate NIL in sports law: a comprehensive legal guide for athletes and stakeholders

In this article, we will unpack the legal landscape of NIL, explore your rights, and chart a clear path forward. Because you are not just building a career. You are building a legacy. And it starts with understanding the power of your own name. Whether you are a lawyer advising up-and-coming talent, an agent navigating this new territory, or an athlete wondering how to take control of your name, image, and likeness, this guide is for you.